So, it's a teeny bit controversial- the Black Friday discounts. In a challenging year for small business it seems unfair that independents are forced into discounting pre christmas just to keep up with the chain stores, or worse, Amazon.
I know discount culture is not making life better. Making decisions about what you’re going to buy and which type of companies you’re going to support with your money and purchases is something we all want to strive towards.
So, I should be telling you that we’re not doing Black Friday this year- that we're taking a stand.
But I’m not.
We’re going all in. Because, if you're going to buy this weekend. I want it to be with us.
I even chatted to Forbes about it this week (yes, that, Forbes) and you can read the full piece here but, for brevity :
“All the marshmallows we make and sell from our bakery are crafted from the highest quality ingredients, we’re a small team and a living wage employer. I know discount culture is not making life better but making decisions about what you’re going to buy and which type of companies you’re going to support with your money and purchases is something we can all do. We love Black Friday and love that our customers choose to shop small"
Let’s face it; it’s a pretty niche product, gourmet marshmallows. Even our best customers only buy a handful of times a year. So we need a lot of people to think of us when they want to treat a friend for their birthday or send a thank you or planning a party. And most of that happens through recommendations- or when they get gifted our mallows and try them for the first time.
So this year year: we're offering 25% off EVERYTHING.
Because we know our mallows and teacakes are the best. They are whipped up from incredible ingredients by our amazingly hard working and creative team. We do everything ourselves and we want to keep doing it.
And to thank those customers who already buy from us we're giving them a FREE 'Sack of Coal' with every purchase over £50 all they need to do is sign up to our mailing list for the code.
Shop small, shop better. And thanks for shopping with us.