thoughts: IWD2019

Empower, Nurture, Defend

Empower, Nurture, Defend

Hurray for International Women’s Day! As an all women team we’re pretty grateful to recognise and celebrate women’s achievements. But it also gives us an opportunity to take stock at how far we still have to go to achieve equality. I always feel a little conflicted about marketing today- am I undermining  the struggle for equality by using an Instagram post to sell gourmet marshmallows? It’s about empowering women culturally and politically – it’s not Black Friday For Her.