It’s pretty hard when you create a brand around yourself- your story, your journey, your recipe not to take things personally. My business is personal. Completely and utterly personal. So decisions that harm the business are completely hurtful and harmful to me. Everything from unpaid bills, reneged contracts, thoughtless comments. It doesn’t get ‘handled’ by an ‘account manager’ it gets picked up by me and, wow, does it sometimes get too much.