I spent many years working in shops. And I love them. I love creative window displays, chatting to customers, satisfying piles of folded jumpers, a finger spaced rail and that specific type of boredom you have when things are really, really quiet.
It would be impossible to ignore the events of this week. The stomach churning reality of watching someone being forcibly and brutally killed. Or the heartbreaking aftermath of street protests, fists raised, knees on the ground. And knowing- in that way that you do- in the pit of your stomach, that watching that murder wasn’t really the worst part of it.
Last night I shared my experience of running an online business at a ‘Shopify meet up’ event and absolutely loved it. The nice people at Statement Agency got in touch and said they wanted to know how we cope in times of peak trading ( hint- we often don’t) and if we would share our insight with similar small businesses. I wasn't really sure if I was an 'expert' in this but..well, we’ve had our fair share of absolute meltdowns and I definitely feel I’ve learnt, over the years, what’s right for us and what’s not.
I genuinely believe that you should only think about launching a food brand if that product is your passion. Something you are evangelical about- it really saddens me to see cynical marketing or piggy backing on ‘trends’. Create a product from desire, curiosity and never stop wanting to innovate, create and push yourself.