thoughts — food start up

Amity Brew Co x The Marshmallowist

· By Oonagh Simms

Amity Brew Co x The Marshmallowist

It’s no secret how much I love our new bakery- it has big windows, a walk in freezer and the best bit? Great neighbours. Amity Brew Co opened up a brewery and taproom in the mill next door just before Christmas. They make fresh, modern interpretations of classic beer styles and one Friday afternoon-they suggested we have a go at something a little bit special...
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Lockdown 2- we got this

· By Oonagh Simms

Lockdown 2- we got this

Everyone knows that Home Alone 2 is far superior to the original Home Alone. We’re familiar with the tropes, the food is more extravagant and the soundtrack was way better. And this is why I know we’re going to be more than ready for Lockdown Part 2- The Sequel: We’re here, we’re staying open and we’d love you to shop with us.
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Why i'm not  scared of change

· By Oonagh Simms

Why i'm not scared of change

The last few months have really made me re-think what I consider scary. I now casually say things like ‘I think I would be scared to go on a bus’ or ‘ I would just be a bit scared to go the toilet in a pub’. I have whole conversations with my family where the word ‘scared’ is just bandied around as an adjective. What I think I mean is ‘apprehensive’ or ‘nervous’ but I’m committed to the drama of scared. And I’m not sure that’s a good mind set to have.
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The Marshmallowist x Aster

· By Oonagh Simms

The Marshmallowist x Aster

To celebrate the season of love, we hooked up with London restaurant Aster to put on a feast of mallowy treats this. I chatted to their in house magazine THE DISH about why I make marshmallows, who we love working with and our not- so secret ingredients. 

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How To Sell Lots... Without Selling Out.

· By Oonagh Simms

How To Sell Lots... Without Selling Out.

Last night I shared my experience of running an online business at a ‘Shopify meet up’ event and absolutely loved it. The nice people at Statement Agency got in touch and said they wanted to know how we cope in times of peak trading ( hint- we often don’t) and if we would share our insight with similar small businesses. I wasn't really sure if  I was an 'expert' in this but..well, we’ve had our fair share of absolute meltdowns and I definitely feel I’ve learnt, over the years, what’s right for us and what’s not. 
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foodie start up, tips on launching a food company, 5 tips on running a start up,

· By Oonagh Simms

How to launch a food Start Up

I genuinely believe that you should only think about launching a food brand if that product is your passion. Something you are evangelical about- it really saddens me to see cynical marketing or piggy backing on ‘trends’. Create a product from desire, curiosity and never stop wanting to innovate, create and push yourself.
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